What Is On-Page SEO? How to Do On-Page Optimization in 2025

It’s typically easier to decipher the search intent behind long-tail keywords since they are BHS Links more specific. Besides Google, your alt tags also help users who can’t see or interact with your content. Using alt tags makes your content accessible to everyone browsing your site.

Wrap Your Keywords into Headings

Every SEO should have a role in building out a sphere of influencers from your industry, whether individuals, bloggers, disruptors, thought leaders, or businesses. We wrote an entire article on link building strategies and backlinks. According to research from Brian Dean of Backlinko, websites with more backlinks rank higher than those with fewer. You can Google roundups in your niche to find websites that publish them and reach out to the site owner.

• Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results.
• Finally, digital PR strategies that target media outlets can also help increase a website’s visibility, as the outlets often have high domain authority, which can further boost SEO rankings.
• Use influencer marketing to build a brand and connect with new audiences rather than building links.
• You can also repackage your study into an infographic summarizing the results of the study.
• In this beginner’s guide to SEO, we’ll walk you through the fundamentals of SEO and how you can get started.

Off-page SEO influences your domain and page authority

If your site information is found useful by audiences, it will also encourage visitors to return. Pages with increased visits helps SEO, as it signals to search engines that your site is an authority on your chosen topic. Adding keywords to your URL helps explain your page content to search engines and users, as well as reflecting where the page sits in your website. For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through.

People use links, recommendations, and mentions to reach new content, so tactics like link building are an excellent way to leverage other websites’ audiences to expand yours. The goal of the anchor text link building strategy is to find non-competing articles that mention your target keyword somewhere in the content. Additionally, by creating content that is shared by influencers and targeted audiences, a website can get more organic traffic, which can further improve its SEO rankings. The best backlinks are contextual, in-content placements in other people’s blog posts – usually to a blog post of your own, or a homepage if the linking page is a listicle (top 10 article).

There is a popular Google algorithm patent called “Ranking search results” that talks about implied links. This document basically describes how Google might use brand mentions (not just brands but mentions of any entity) on the web’s content as a source of developing authority for that brand. So the bottom line is that the link acquisition velocity for your website would likely have an impact on rankings however, not necessarily in a good/bad way.

There are various on-page SEO ranking factors, some of which are still unknown to the public. But, there are some tried-and-true known factors that you can start optimizing today for better performance in search results. According to Whitespark, GMB, reviews, and citations make up 56% of total ranking factors for Local Pack results and 19% of total ranking factors for localized organic results. Off-page contributes to rankings more than on-page, and backlinks are the most important off-page ranking factor. And according to Google, backlinks are a top-three ranking factor next to content and RankBrain.