How to Rank High in Google Maps Google Maps SEO, 22 Factors

In other words, a lower bounce rate shows that users actually enjoy browsing your site. After all, as there are free online tools that will do this research for you, you have no excuse not to put in the “extra effort”. You can, for example, check out a tool like LSIGraph or KeySearch to identify relevant LSI keywords. Sure, you can still use synonyms, but you’ll need to use LSI keywords too. Nowadays, you no longer need to be guilty of keyword density just so that Google will grasp what your page is all about.

improve google ranking

This would be a great keyword to target for AI Overview optimisation. Here are some real examples of content that is currently ranking in Google’s AI Overviews. I recommend starting with 3-5 articles or blogs, optimising them and tracking the results.

this Google SEO guide!

improve google ranking

Before we list what are important factors and signals for ranking, we need to talk about the mythical list of 200 ranking factors that Google allegedly uses. Google My Business is an important tool that can show you where you are performing best and where you could use some improvement. As a local business owner, you’ll want to use it to your full advantage when analyzing your audience. While you do have the option to pay for Google Maps ads, maintaining your Google business profile is free.

User Experience Ranking Factors

improve google ranking

You’ll then be provided with a list of important components you need to include to get your content ranking. Yoast is a robust SEO plugin for WordPress designed to help you create high-quality, high-ranking content. If competitor analysis is your main priority right now, you don’t need all the other extras that come with full SEO toolkits. Using SpyFu ensures that you’re only paying for what you need and get straight to work without navigating through other necessary tools. SpyFu will also show your top competitors, and you can dive into any one of them to analyze their seo metrics, targeted keywords, and more.

improve google ranking

This allows for timely adjustments based on data-driven insights, ensuring that each page remains optimized for local search. Tracking and adjusting your SEO strategy is vital for improving visibility and performance. Use tools like Google Search Console to monitor indexing, keyword success, and traffic for each location page. This helps you identify areas for improvement and refine your strategy to stay ahead of the competition. When writing your guest posts, ensure the content is informative, engaging, and optimized with localized keywords relevant to each location. Include links to your location pages naturally within the content to give readers direct access to your services.

  • This is why a page with no inbound or internal links can be difficult to rank, as it it’s not found by Google via links in order to be crawled and indexed.
  • Engaging with customer reviews is crucial; respond promptly to positive and negative feedback to show that you value customer input and build trust within the community.
  • This data helps monitor website traffic trends, evaluate SEO performance, and identify high-performing search engines and keywords.
  • Next, we will look at how to optimize website level factors to improve website ranking.

Alt text describes what the image is about to the visually impaired who use screen readers. It also can give search engines valuable information about the image’s contents. Using AI technology, Lens analyzes a picture SEO Anomaly and detects what’s in it. If you click an identified object, Lens brings up other relevant image results. Many of these link to product pages so you can continue your search or buy the item you’re interested in. On a mobile device screen, you can also outline any part of an image, even if it’s not preselected by Lens, to trigger related results and dive deeper into what’s in an image.