22 Best Free SEO Tools Reviewed In 2025

They give you insights that would otherwise take ages to generate. That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments.

Website Keyword Suggestions

Made to improve the performance of your website by thorough auditing and ongoing monitoring, Plerdy is a multifarious SEO and digital marketing tool. Companies trying to properly raise their online presence and user interaction depend on this technology. SEMrush is a premier online visibility management SaaS platform, offering indispensable tools for ecommerce competitor analysis. Widely recognized in the industry, SEMrush empowers businesses to optimize their online visibility and gain a competitive edge in the ecommerce landscape. Older SEO Anomaly domains may get a slight edge in search engine rankings.

Talk Through Complex SEO Issues

Barry also owns his own web consultancy firm called RustyBrick. And think ahead—will this solution still work when you have twice as many clients? Tools that seem affordable with a small roster can become prohibitively expensive or technically limiting as you scale.

Best SEO Tools for Auditing, Optimizing, & Tracking

• Cloaking refers to the practice of showing one version of a web page to humans, but a different version to search engine spiders.
• The heads-up lets you take action, like updating the page’s UX or adding new information.
• So, embrace the learning process, leverage the tools at your disposal, and watch your SEO skills flourish.
• Bing Webmaster Tools is one of the best free SEO tools if you’re focusing on Bing.
• Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach.

The SEO dashbard offers details about your domain, page and backlinks to give you a bird’s-eye view of how you’re doing. You’ll also have easy access to an internal and external link analysis, keyword density report and social media metrics. If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential toseriously hurt your search ranking. The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month. Plerdy offers the data and insights required to propel the performance of your website regardless of size—small business or big company.

We do not make earnings claims, efforts claims, or claims that our training will make you any money. Our reviews are made by a team of experts before being written and come from real-world experience. Finally, if you’d like to take your SEO efforts to the next level, here’s my post on using AI in SEO tools to help you get an edge on the competition.